Dominique Ansel is Now Making Breakfast Cereal

Sugar Rush

Your daily dose of something sweet.


[Photographs: Niko Triantafillou]

Last week, with very little fanfare, Dominique Ansel Bakery released a new holiday item that might prove to be very popular, especially for those who enjoy sugary American breakfast cereal. Dominique Ansel's Christmas Morning Cereal ($15) is the bakery's first foray into the cold cereal market.


The base consists of crunchy clusters of puffed rice covered in Valrhona Caramelia chocolate. If you're not familiar with Caramelia, it's a caramelized milk chocolate with a distinct dulce de leche flavor. There's also a plentiful amount of smoked cinnamon flavored Mini-Me meringue kisses (Though now overshadowed by the Cronut, Mini-Me's were one of Dominique Ansel's first signature products). Spiced hazelnuts, in a sugar brittle, complete the mix.


It's clear that a fair amount of cereal-research went into this product. For one thing, the chocolate rice clusters stay crunchy in milk for quite some time. And the Mini-Mes are like marshmallows in Lucky Charms—their edges get slippery but they keep their crunch. Their smoked cinnamon flavor is noticeable when in milk but is much more pronounced when eaten plain. The hazelnuts have a subtle spiciness and also stay crunchy in milk.


So eating this cereal is all about grades of satisfying crunch. If you enjoy sweet, crunchy breakfast cereal (and dulce de leche!) and you're intrigued by the idea of meringue kisses in your breakfast, get yourself a box. You'll love it.