Sugar Rush: The Soft Serve Fruit Co.

Sugar Rush

Your daily dose of something sweet.


[Photo: Kathy YL Chan]

Previously known as Simply Peeled, The Soft Serve Fruit Co. just opened its second Manhattan location right off Union Square. Prices are gentle for the area, running from a $3.50 small to $5 large, with toppings an additional $0.50-$0.75.

The fruit soft serve is straightforward: whole fruit, pureed and frozen with only two additions: filtered water and organic cane sugar. The result is a treat similar in consistency to soft serve, only a touch icier, less than 90 calories per four ounce-serving. About as clean as you get, with no dairy, sodium, fat, or gluten. Pretty nice on sweltering, humid days when even the idea of ice cream or gelato sounds too heavy. Flavors rotate, but expect to find banana, strawberry, apple, and my two personal favorites: blueberry and pear. While not particularly intense in flavor, it's clean with the lightly sweet, no-nonsense flavors of fresh fruit.

The Soft Serve Fruit Co.

25 East 17th Street, New York NY 10003 (map) 212-675-0550