Outside all three Jacques Torres chocolate shops today, you could find someone in a "Save Jacques Kiss" shirt handing out free bon bons. After Hershey's raised a fuss over the same-named "Kiss," Torres launched a little grassroots campaign, involving free samples today.
We have chocolate called menage a trois and Love Potion #9. What, I cannot use those names either? Just because they were in a movie or song? This is not fair. A powerful company should not rule the world.
Though he seemed pretty upset, he's clearly kind of enjoying the hooplah. He hasn't considered an alternative name (really doesn't want to go there yet). Hershey's hasn't even responded to his questions.
Usually $1.50 each, the Jacques Torres Kiss really has nothing in common with the Hershey's predecessor. Not foil-wrapped, not that teardrop Kiss shape, and this one has champagne inside.
After trying the Kisses, people could vote. The pro-Jacques Kiss camp was definitely in the majority, but lookie there, six votes in the "No" box!
Staffers interviewed tasters, who were definitely on a "I just scored free Jacques Torres chocolate high" and scoffed at the corporate fiasco. "This is absolutely ridiculous!" (And then some head shaking.)
Signs throughout the store, just in case you didn't see the t-shirts, the clipboards, and the other signs.
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