Sugar Rush: Momofuku Milk Bar's New Cereal Soft Serve Flavors


Momofuku Milk Bar has just rolled out four new soft serve flavors inspired by their wildly popular cereal milk: Cap'n Crunch, Lucky Charms, Fruity Pebbles and cereal milk (infused with Corn Flakes). They're also offering the cereals themselves as toppings for each, further enhancing the authenticity with a familiar textural component.

I sampled all four and there is no doubt about the flavor—they are all spot-on tasting like the cereals themselves, the soft serve base adding a richness and creaminess far beyond milk. They are visually evocative as well. The Lucky Charms is a pastel green that's identical to the dessicated marshmallows in the cereal, the Cap'n Crunch a pale straw yellow and the Fruity Pebbles the same light purple color the milk turns at the end of a bowl. After sampling all four flavors, and despite the fact that Fruity Pebbles are my favorite of the cereals offered, I like the cereal milk flavor the most, especially after it's topped with crunchy, buttery tasting Corn Flakes. But really, I could happily indulge in any of the flavors—they are all delicious.

Momofuku Milk Bar

207 Second Avenue, New York NY 10003 (on 13th Street; map) 212-254-3500