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12 Days of Hot Chocolate: Shake Shack

Erin Zimmer
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Published: December 22, 2008 Last Updated: August 9, 2018

Editor's note: Every weekday until Christmas, we'll have a daily hot chocolate report for you. 'Tis the season. Today, the Shake Shack.

20081222-shakeshackcocoacloseup.jpg

20081222-shakeshackcocoa.jpgPrice: $4 for a nine-ounce cup

The Deal: This remains one of my favorites throughout the hot chocolate marathon. Thick, but not a goopy choking threat. Chocolatey, but not bitter. And not ridiculously expensive. Executive chef Michael Romano of Danny Meyer's Union Square Hospitality Group helped conceive the recipe, which combines 66% and 72% chocolate with whole milk, heavy cream, a homemade marshmallow cube—which quickly disappears—and homemade marshmallow fluff on top, which only eventually disappears, a few sips in. If you're toughing the brass monkey weather in line, how could you not reward yourself with one? And apparently, if you initiate a snowball fight in Madison Square Park, Shake Shack might just cater you cups of it for free.

Shake Shack

Madison Square Park, E 23rd Street and Madison Avenue, New York NY 10010 (map) 212-889-6600

Upper West Side, 366 Columbus Avenue, New York NY 10024 (b/n 77th and 78th Street; map) 646-747-8770
shakeshacknyc.com

Previously
12 Days of Hot Chocolate: City Bakery
12 Days of Hot Chocolate: Vosges Haut Chocolat
12 Days of Hot Chocolate: One Girl Cookies
12 Days of Hot Chocolate: The Dessert Truck

All products linked here have been independently selected by our editors. We may earn a commission on purchases, as described in our affiliate policy.

Erin Zimmer Editor Emeritus
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I've been part of the Serious Eats family since 2008. I wore the hat of national managing editor until 2013. Originally a Californian then a Brooklynite and now a New Orleanian. You can find me at the crawfish boil.

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  • 12 days of hot chocolate
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  • marshmallows
  • shake shack
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