It's not funny to tell us there's a cupcake truck, then make it disappear. On Wednesday, Raphael here at Serious Eats was in the Soho neighborhood and stopped by. No signs of cupcakes. No sprinkles on the ground. Just a Lucky Brand store. And air.
Then our friends at Blondie and Brownie, the go-to sugar mavens, had no luck. Just a parked bike.
A part of me wants to believe the original photo was doctored, to crazy up this CupcakeTruckGate a bit, but a graphic artist at Eats.com doesn't think so. Anna Kadysheva-Yong intently studied the photo, with this to say:
There aren't any tell-tale signs that this image has been photoshopped. You can see strange white rectangles covering up the old writing on the truck, which is still readable ("Sundaes", "Shakes", "Cones") but some very realistic shadowing at the back end of the truck indicates that they're stickers. If the old writing had been covered up in Photoshop, it seems impossible that someone would do such a bad job with that and yet such a perfect job with the new cupcake/sweets stickers and the details where the stickers cover a bumpy surface.
Mhmm, mhmm. If the truck does exist, it probably moved. We will continue to provide the latest from CupcakeTruckGate.
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