Chick-fil-A Opening in the East Village?

The Eater blog is trafficking in self-admitted "unconfirmed reckless plywood rumormongering," but reports nonetheless that a large number of Chick-fil-A people were seen entering and exiting an empty storefront on East 6th Street between avenues A and B. Could it be? My first thought is No. That's a weird location for a national chain's first real foray into New York City. IMHO, more likely you'd see it in a more high-profile area like Times Square.