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Can a sticky bun ever be worth $2.75?

Ed Levine
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Published: April 11, 2006 Last Updated: August 9, 2018

I just can't stop thinking about Bouchon Bakery. Can a peanut butter sandwich cookie ever be worth $2.25?

How good does a sticky bun have to be before it's worth $2.75? Actually, I'm not sure what a sticky bun costs at Bouchon Bakery, but rest assured it's the most expensive sticky bun in NY. I love sticky buns, so come Saturday I'm heading to Bouchon Bakery to try one. As I previously reported the peanut butter sandwich cookie is worth every penny. It was the outrageously good peanut butter sandwich cookie that started me thinking about what happens when world-class chefs apply their skills and standards to homey items like cookies and sticky buns. I guess where I come out is if they use great ingredients and supply serious know-how to something as simple and basic as a sticky bun, they deserve to charge for those ingredients and those skills. I hear the same comments about pizzerias like Una Pizza Napoletana. Is an individual pizza at UPN worth $18? I think it is, because I know the passion and know-how that Una pizza owner Anthony Mangieri brings to every pie. And I guess that's the point. It seems to me that a $3 sticky bun is the definition of an affordable indulgence. But it does have to be great, or else we'll all feel ripped off by Thomas Keller and company.

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Ed Levine Founder of Serious Eats and Missionary of the Delicious
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Ed Levine is the founder and overlord of Serious Eats and author of multiple books, most recently Serious Eater: A Food Lover's Perilous Quest for Pizza and Redemption. He is also the creator and host of the Serious Eats podcast, Special Sauce. In 2016, Ed was inducted into the James Beard Foundation's Who's Who of Food & Beverage in America.

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Filed Under
  • anthony mangieri
  • bakeries
  • bouchon bakery
  • thomas keller
  • una pizza napoletana
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