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Anatomy of a Smorgasburg Pop Up: Introducing Bombay Sandwich Co.

A sophomore stand peddling homespun, vegetarian Indian fare, Bombay Sandwich Co. was born out of love and frustration. Founded by Shikha Jain, a native of Delhi, and Shiv Puri, who grew up in Parsippany, New Jersey, the mom-and-pop business was inspired by their mutual love for the sandwich that it is named for. But frustration was no less essential. The team has taken both of these impulses to build a successful stand at Smorgasburg with their own following. More

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