When we last spoke with Bombay Sandwich Co.'s Shiv Puri and Shikha Jain, they had just acquired the space for their first brick and mortar location. Now, after a few minor delays, they're working on the final touches to their Chelsea store at 48 West 27th Street. Puri is happy to report that they'll be open for business on November 18th.
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As Bombay Sandwich Co. would tell it, capitalizing on your off season is vital to the success of a Smorgasburg vendor. This is particularly true for vendors with ambitions of going brick and mortar, for whom juggling a grueling real estate market with the commitment Smorgasburg demands would be overwhelming.
A sophomore stand peddling homespun, vegetarian Indian fare, Bombay Sandwich Co. was born out of love and frustration. Founded by Shikha Jain, a native of Delhi, and Shiv Puri, who grew up in Parsippany, New Jersey, the mom-and-pop business was inspired by their mutual love for the sandwich that it is named for. But frustration was no less essential. The team has taken both of these impulses to build a successful stand at Smorgasburg with their own following.