Slideshow: Market Tours: Sunrise Mart, a Japanese Market Hidden in the East Village

Sunrise Mart
Sunrise Mart
If you're walking down Third Avenue and look up when you get to the St. Marks Bookstore, you might be surprised to see these signs advertising Japanese goods rather than books.
The entrance
The entrance
To get to Sunrise Mart, you have to take the elevator to the second floor. Pick up a Japanese-language newspaper while you wait for the elevator.
Lotus root
Lotus root
Among the fresh produce at Sunrise you'll find renkon, or lotus root.
Fish for Sushi
Fish for Sushi
Pink and orange rows of tuna, hamachi and salmon for making sushi and sashimi at home.
Tobiko
Tobiko
Tobiko, or flying fish roe, is a key ingredient in many types of sushi. At Sunrise they sell the tiny orange fish eggs, as well as another, similar item, tarako, or, salted roe.
Meats
Meats
In addition to fresh fish, you'll find razor-thin slices of pork belly, pork butt, and pork loin.
Rice
Rice
Rice in all its varieties is sold by the kilo.
Milk Tea
Milk Tea
You'll find tins of matcha and milk tea in the tea aisle.
Curry
Curry
Sunrise also carries a decent selection of ramen, curry, and other just-add-hot-water soups and noodle dishes.
Snacks!
Snacks!
No Japanese market would be complete without a good selection of Japanese rice snacks, and shrimp chips.
Candy
Candy
Just some of the amazingly colorful candies on display at Sunrise.
Energy drinks
Energy drinks
Among the more unusual offerings at Sunrise is its selection of Japanese energy drinks.
Beer
Beer
And of course, there's no shortage of Japanese beers at Sunrise: both by the case, and cold, in the fridge.
Magazines
Magazines
Magazines for reading while shopping.