If you're walking down Third Avenue and look up when you get to the St. Marks Bookstore, you might be surprised to see these signs advertising Japanese goods rather than books.
To get to Sunrise Mart, you have to take the elevator to the second floor. Pick up a Japanese-language newspaper while you wait for the elevator.
Among the fresh produce at Sunrise you'll find renkon, or lotus root.
The zest of this bright yellow, aromatic citrus fruit is often used in Japanese cooking to as a garnish, and its juice is a key ingredient in ponzu, a commonly used sauce.
Fish for Sushi
Pink and orange rows of tuna, hamachi and salmon for making sushi and sashimi at home.
Tobiko, or flying fish roe, is a key ingredient in many types of sushi. At Sunrise they sell the tiny orange fish eggs, as well as another, similar item, tarako, or, salted roe.
In addition to fresh fish, you'll find razor-thin slices of pork belly, pork butt, and pork loin.
Sauces—everything from oils and vinegars to Mirin, soy sauce and ponzu—get their own aisle at Sunrise.
Rice in all its varieties is sold by the kilo.
You'll find tins of matcha and milk tea in the tea aisle.
Sunrise also carries a decent selection of ramen, curry, and other just-add-hot-water soups and noodle dishes.
Fukujinzuke is one of the most popular pickles used in Japanese cuisine. It usually contains daikon, lotus root, cucumber, and eggplant, and is flavored with soy sauce.
No Japanese market would be complete without a good selection of Japanese rice snacks, and shrimp chips.
Just some of the amazingly colorful candies on display at Sunrise.
Among the more unusual offerings at Sunrise is its selection of Japanese energy drinks.
You'll also find quarts of Calpico (Calpis), the milk-flavored Japanese soft drink.
And of course, there's no shortage of Japanese beers at Sunrise: both by the case, and cold, in the fridge.
Magazines for reading while shopping.
Sunrise Mart is on the 2nd floor. To get there, take the elevator that's through these doors.