Gallery: Market Tours: Sunrise Mart, a Japanese Market Hidden in the East Village

Sunrise Mart
Sunrise Mart

If you're walking down Third Avenue and look up when you get to the St. Marks Bookstore, you might be surprised to see these signs advertising Japanese goods rather than books.

The entrance
The entrance

To get to Sunrise Mart, you have to take the elevator to the second floor. Pick up a Japanese-language newspaper while you wait for the elevator.

Lotus root
Lotus root

Among the fresh produce at Sunrise you'll find renkon, or lotus root.

Yuzu
Yuzu

The zest of this bright yellow, aromatic citrus fruit is often used in Japanese cooking to as a garnish, and its juice is a key ingredient in ponzu, a commonly used sauce.

Fish for Sushi
Fish for Sushi

Pink and orange rows of tuna, hamachi and salmon for making sushi and sashimi at home.

Tobiko
Tobiko

Tobiko, or flying fish roe, is a key ingredient in many types of sushi. At Sunrise they sell the tiny orange fish eggs, as well as another, similar item, tarako, or, salted roe.

Meats
Meats

In addition to fresh fish, you'll find razor-thin slices of pork belly, pork butt, and pork loin.

Sauces Galore
Sauces Galore

Sauces—everything from oils and vinegars to Mirin, soy sauce and ponzu—get their own aisle at Sunrise.

Rice
Rice

Rice in all its varieties is sold by the kilo.

Milk Tea
Milk Tea

You'll find tins of matcha and milk tea in the tea aisle.

Curry
Curry

Sunrise also carries a decent selection of ramen, curry, and other just-add-hot-water soups and noodle dishes.

Fukujinzuke
Fukujinzuke

Fukujinzuke is one of the most popular pickles used in Japanese cuisine. It usually contains daikon, lotus root, cucumber, and eggplant, and is flavored with soy sauce.

Snacks!
Snacks!

No Japanese market would be complete without a good selection of Japanese rice snacks, and shrimp chips.

Candy
Candy

Just some of the amazingly colorful candies on display at Sunrise.

Energy drinks
Energy drinks

Among the more unusual offerings at Sunrise is its selection of Japanese energy drinks.

Calpico
Calpico

You'll also find quarts of Calpico (Calpis), the milk-flavored Japanese soft drink.

Beer
Beer

And of course, there's no shortage of Japanese beers at Sunrise: both by the case, and cold, in the fridge.

Magazines
Magazines

Magazines for reading while shopping.

The entrance
The entrance

Sunrise Mart is on the 2nd floor. To get there, take the elevator that's through these doors.