Passover Headquarters: A Trip to Pomegranate in Midwood
Pomegranate market in the Midwood section of Brooklyn has been called the "kosher Whole Foods." It's a market that transports you to the suburbs of Long Island or New Jersey with its wide aisles lined with high-end items, a full kosher deli and butcher, and a glorious produce selection. In the weeks leading up to Passover Pomegranate rehauls the entire store, stocking only products that are kosher for Passover, banishing any leaven bread product or chametz.
Kosher or not, Pomegranate is an incredible market—but around Passover they really outdo themselves. The Passover transformation was still in progress when I visited earlier this week, and every single item was meticulously marked either kosher for Passover or not. There's a full aisle devoted to matzoh, and kosher approximations of everything you could possibly imagine—from rice pudding to potato chips.