Food "concepts": always, always a bad idea.

A good find from Zach at Midtown Lunch: "4Food," coming to 40th Street in March with "fresh, delicious, and nutritious" fast food. No hydrogenated oils, all humanely raised animals, the works—but it's the "W(hole) Burger" that has Zach (and us) befuddled: "A donut shaped, beef, lamb, pork, turkey, veggie, salmon or egg patty-balanced (made whole) by one of 25 ethnically diverse Veggiescoop centers, each with unique nutritional attributes."

Even if we understood this, I don't think we'd be stopping by...