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Chocolate Chip Cookie Championship: The Downtown Edition

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  • [Photos: Robyn Lee]

    Moving Onto The Next Round:

    Roasting Plant

    Dessert Club Chikalicious

    The Midtown Edition >>

    The Uptown Edition >>

    The Brooklyn Edition >>

    The Mission >>

    We've gone uptown. We've roamed the streets of Midtown. And now, we're eating our way through lower Manhattan in search of the best chocolate chip cookie. After a few preliminary taste-offs, eliminating a few from the pack, we've done a blind taste-test of our favorite cookies south of Union Square.

    The contenders: Milk and Cookies, Insomnia Bakery, Jack's Stir Brew, Bouley Bakery, Balthazar, Dessert Club, Paradis To Go, Roasting Plant, Sugar Sweet Sunshine, and the Downtown Cookie Company.

    The good, the burnt, and the gooey, after the jump.

    The Crumbly Cookie

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    The shop smells incredible. The cookies come from a jar. They cost just fifty cents. But that's pretty much all we love about the chocolate chip cookies from Sugar Sweet Sunshine on the Lower East Side. "Dried-out." "Bland and unmemorable." Most telling comment? "Why are you trying to game this tasting with Chips Ahoy?"

    Sugar Sweet Sunshine: 126 Rivington Street (b/n Essex and Norfolk; map); 212-995-1960; sugarsweetsunshine.com

    The Candy Shop Cookie

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    I've had perfectly tasty cookies from NYU stoner student cookie delivery service Insomnia Cookies, but for one of two reasons: one, it was 2:00am, I was ravenous, and a gooey cookie was all I wanted; two, it was straight out of the warming tray. It's hard to resist a confection so hot it hurts your fingers. But a few minutes out of the oven and these chocolate-chip cookies show their true colors: generic and unmemorable. "Processed." "Huge chunks of low-quality chocolate." "Sickly sweet." Some freshness and chewiness points, but that was about all.

    Insomnia Cookies: 50 West 8th Street (b/n 6th Avenue and MacDougal; map); 212-228-2373; insomniacookies.com

    The Baker's Giants

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    Balthazar makes one intimidating chocolate chip cookie: "This looks big, bad, and mean!" one taster wrote. We're fans of crispy edges, but no one loves a dry cookie. "It's like a too-thick, too-baked generic Toll House." "I like the crust... but don't like that the whole cookie is crust." Ed's comment? "Mmm... burnt walnut."

    Balthazar: 80 Spring Street (b/n West Broadway and Crosby; map); 212-965-1785; balthazarny.com

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    Equally imposing, but slightly less dry, was the chocolate chip cookie from Bouley Bakery. "Great chocolate, but a little too burnt on the burnt-crispy spectrum." Though it got softer farther in, the interior was more "cakey" or "bready" than gooey. Consensus? A solid cookie, but sadly overbaked.

    Bouley Bakery: 120 West Broadway (at Duane Street; map); 212-219-1011; davidbouley.com

    Two Delicious, Not-Quite-Chocolate-Chip Cookies

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    The chocolate chip cookies from Milk and Cookies had quite a few vocal fans, who loved their texture (gooey chocolate, soft interior, crispy edges) and buttery, chocolatey taste. But with more than a hint of oat in the batter, it just wasn't the chocolate chip cookie we were dreaming of.

    Milk and Cookies: 19 Commerce Street (b/n Seventh Avenue and Bedford; map); 212-243-1640; milkandcookiesbakery.com‎

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    The perfect cookie composition award might go to Jack's Stir Brew in the West Village and at the South Street Seaport, a coffee shop that bakes these soft, manageably-sized beauties every day. Essentially, the coffee lovers adored these cookies, and the less coffee-inclined did not. The pros: "Intriguing! I love the richness of the batter—dark, almost like pecan pie filling." "Pleasantly chewy, perfect edges, salty contrast." But others balked at a relative lack of chocolate—and with that (we believe) hint of coffee in the batter, it wouldn't win a classic choco-chip cookie competition. (Even though this writer will be back for a few more!)

    Jack's Stir Brew: 138 West 10th Street (b/n Waverly and Greenwich; map); 212-929-0821; jacksstirbrew.com

    The Cookies of My Childhood Dreams

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    If I were seven years old with a huge bowl of cookie dough, I'd probably create enormous pancake-sized cookies that resembled those from Paradis To Go. (Which might explain the six elementary-schoolers on Razor scooters I tripped over on the way out.) Thick in the middle and dramatically thinner on the edges—almost like a bell curve of a cookie—these cookies passed our soft-and-crunchy test with flying colors. "Perfect chocolate: rich but not bitter." "Crispy edges, squishy middle." Ed liked the clean flavor and crunch. But others sensed too much sugar ("So sweet, I can hardly keep eating") or too little salt ("This tastes... flat.").

    Paradis To Go: 114 Fourth Avenue (at East 12th Street; map); 646-416-6709; paradistogo.com

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    What I loved about the contestants from Downtown Cookie Company, sold at Joe the Art of Coffee: they tasted exactly like the first stage of chocolate chip cookies, when you're creaming the butter and sugar, and maybe vanilla, but the eggs and flour are nowhere in sight. As a cookie dough fanatic, I could devour twelve of these in a sitting. Others agreed: "I love the soft, thick, middle." "Buttery bliss." More on the dough: "Throw it in some Ben & Jerry's, and you're good to go." It didn't taste all that much like a chocolate chip cookie: "snickerdoodle," "sugar cookie," and "straight-up dough" were a few of the comments. But as a coffee companion, we'd eat it any day.

    Downtown Cookie Company,at two locations of Joe the Art of Coffee: 405 West 23rd Street (map), 212-206-0669; 9 East 13th Street (map), 212-924-7400

    Ooey-Gooey Deliciousness

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    "From where?" was the response when we unveiled the identity of the treats from Roasting Plant Coffee. We hadn't tried them before the Downtown preliminaries. But these perfectly chewy cookies prompted an absolute outburst from Adam ("These are incredible! These are a revelation!") on first taste. The rest of our judges were nearly as enthusiastic ("These win the gooey award!" "Crisp and airy edges that the others didn't have." "Stops just short of too buttery." "I could eat these all day.") A few tasters found them too sweet, or too gooey, but they were far outnumbered by the thumbs pointed up. Bonus? It's open 24 hours.

    Roasting Plant Coffee, two locations: 75 Greenwich Avenue (map); 81 Orchard Street (map), 212-775-7755

    The Classy, Chocolatey Winners

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    We're Dessert Club fans, so it wasn't too surprising to watch these chocolate chip cookies rack up the rave reviews. "The gooeyness of the chocolate gives it a perfect texture." "I love how it's woven in and swirly." "Soft, chewy, crisp." "You get the buttery, the salt, and the sweet."

    The only dissenters were those who thought that the chocolate dominated the rest of the cookie. (And Adam, who sensed an inexplicable "Twizzler aftertaste.") But for most of our tasters, the chocolate wasn't a bad thing.

    Dessert Club Chickalicious: 204 East 10th Street (b/n First and Second Avenues; map); 212-475-0929; dessertclubchikalicious.com

    Moving On

    So we'll have Dessert Club and the Roasting Plant in our finals. Stay tuned next week for the outer borough edition.

    Related:
    The Midtown Edition
    The Uptown Edition
    Introducing the Chocolate Chip Cookie Championships

    20 Comments:

    How could you not include Jacques Torres in your testing?

    @BooRadley: Jacques Torres will appear in our Brooklyn edition.

    They must've just started carrying those chocolate chip cookies @ Joe! I've never had them. Wow. Must try. Actually, must try all of these.

    So does this mean Dessert Club and the Roasting Plant are going to run out of cookies this afternoon? :P

    @Eating The Road: We can only hope!

    What about Blue Ribbon Bakery Market?! Amazing cookie and Ed raved about it in his review of the place to boot.

    what about ong's spot?

    just had one of Jack's cookies. while I couldn't discern coffee as an ingredient I was impressed.. I ate it with a glass of water but sure it would pair well with some coffee. btw, what a steal at $1. it's the same size as Pret's cookie for less than half the price.

    adam said "These are a revelation"?

    @norman
    Quoting the tweet: "Just had a chocolate chip cookie revelation. Awesome, awesome cookie from [location redacted pending publication on @seriouseatsny]"

    from the photo it looks like you guys only sampled a bite-size slice of each cookie?!

    you've got to eat the whole cookie to decide its the best (IMHO at least)

    Agree about Dessertclub cookies and you didn't even mention they go 3 for $2.00 or at least they did when I reviewed them. I missed the roasting plant cookies - thanks. The only contender I would add to your downtown review (I know you can't try them all) was Clinton St Bakery - one of the best for those who like crispy cookies + they have some salty/sweet thing going on too. Anyway, for a second opinion see my unranked listing of NYC's best chocolate chips cookies:
    http://dessertbuzz.com/?p=373

    @klaus ok: Tasters started off with small pieces of each cookie, recorded first impressions, and then went back and forth between samples to compare and contrast. There were 10 cookies up for consideration here, narrowed down through preliminary rounds. It isn't realistic to eat 10 whole cookies in one sitting—especially when some were up to 4"-6" inches across and could easily have fed three. Our judges put their systems through an awful lot for Serious Eats; there's no need to make it worse.

    ok, fair enough. i appreciate the info on your methodology. however, I would contend that there's nothing 'awful' about eating free chocolate chip cookies...;)

    milk and cookies may not have made the top of the list but those cookies make for a top notch ice cream sandwich :)

    Nice work. It is the consensus of my colleagues that you all have perhaps the worst jobs in the world.

    I kid. Jealous. :)

    told you so (re: dessert club). too bad those cookies used to be 3 for $2. now that they are $1 each, i have no excuse to eat 3 :(

    Thank you, thank you, thank you so much for introducing me to Roasting Plant. I think that these are my absolute favorite in Manhattan.

    I was completely with you on Levain--they dethroned City Bakery for me. But the compost cookie and the chocolate chip cornflake cookie at Milk bar have both recently become my chocolate chip cookies of choice. I can't believe they're not included in your downtown search! The compost might stray too much from classic chocolate chip, but if you're allowing cookies with nuts (or oats), then the chocolate chip cornflake should qualify. Truly, truly outstanding cookie--and a major oversight!

    thats awesome that you enjoyed The Roasting Plant!!!!

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