Serious Eats: New York
Hipsters Like Coconuts, Says the NYT
Pieces like this are why we all read the Styles section.
"Like banh mi sandwiches and sriracha chili sauce, the young coconut and its juice is the latest formerly humble food to be discovered by New York City's style set, and elevated -- if not quite to the level of a status symbol -- at least to that of a prized accessory. In the last few months, retailers in hipster hot spots like Williamsburg and the Lower East Side say they have sold unprecedented amounts of the fruit for streetside consumption." —NYT