Serious Eats: New York
New Anti-Obesity Ad Campaign: Intentional Shocker, or Unnecessarily Nauseating?
Today, the New York Department of Health launches a new ad campaign aimed at preventing obesity and decreasing sugar consumption—by asking if your drinking habits are making you fat. (Not the fun sort of drinking habits, but that daily sugar-filled soda, Gatorade, or Frappuccino.) But their imagery is a bit, well, unappetizing: a soda bottle literally pouring out a glass of human fat. Clearly, obesity is a problem that demands action, both in New York and around the country. But are these images we really need clogging the arteries of our subways every day?