Print'New York Times' Starts A Wine Club
When no one wants a crisp morning paper delivered to their door, why not switch to wine? In one of their stranger revenue ploys, the Times is launching the New York Times Wine Club, a wine delivery subscription service. Participants get six bottles of wine delivered every one, two, or three months, at one of two price points, $90 or $180 per shipment. The venture is fully separated from the paper's editorial division, so don't expect Eric Asimov to be weighing in.
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2 Comments:
Doesn't the WSJ already do this?
https://www.wsjwine.com/discovery_offer.aspx?promo=2033001
samablog at 12:58PM on 08/14/09
They are just white label wine clubs. The companies get a per member/per month cut, but have nothing to do with wine club. They don't pick the wines or deal with anything else. They just cash a check once a month...
Truff at 1:25PM on 08/14/09