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'New York Times' Starts A Wine Club

When no one wants a crisp morning paper delivered to their door, why not switch to wine? In one of their stranger revenue ploys, the Times is launching the New York Times Wine Club, a wine delivery subscription service. Participants get six bottles of wine delivered every one, two, or three months, at one of two price points, $90 or $180 per shipment. The venture is fully separated from the paper's editorial division, so don't expect Eric Asimov to be weighing in.

2 Comments:

They are just white label wine clubs. The companies get a per member/per month cut, but have nothing to do with wine club. They don't pick the wines or deal with anything else. They just cash a check once a month...

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