'New York Times' Starts A Wine Club
When no one wants a crisp morning paper delivered to their door, why not switch to wine? In one of their stranger revenue ploys, the Times is launching the New York Times Wine Club, a wine delivery subscription service. Participants get six bottles of wine delivered every one, two, or three months, at one of two price points, $90 or $180 per shipment. The venture is fully separated from the paper's editorial division, so don't expect Eric Asimov to be weighing in.
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