Word nerds, you'll know what I'm talking about here.
While most grocery stores display the "10 Items or Less" sign in their express lanes, ol' Trader Joe must have had a prickly, knuckle-rapping grammar teacher. "Ten Items or Fewer" is the proper syntax.
The basic rule: If you can count it, use fewer; if you can't, use less.
This sign, blogged on the Brooklyn Heights Blog, appears in the Downtown Brooklyn TJ's location. I wonder if all express-lane signage throughout the chain is consistently correct.