Serious Eats: New York
Trader Joe's Practices Refreshingly Good Grammar
Word nerds, you'll know what I'm talking about here.
While most grocery stores display the "10 Items or Less" sign in their express lanes, ol' Trader Joe must have had a prickly, knuckle-rapping grammar teacher. "Ten Items or Fewer" is the proper syntax.
The basic rule: If you can count it, use fewer; if you can't, use less.
This sign, blogged on the Brooklyn Heights Blog, appears in the Downtown Brooklyn TJ's location. I wonder if all express-lane signage throughout the chain is consistently correct.