Colicchio's Halfsteak Is Half Good
"Order wisely and you'll eat really well for a modest sum. Order not so wisely and you will likely end up disappointed."

Halfsteak
85 10th Avenue, New York NY 10011 (b/n 15th and 16th Street; map); craftsteak.com; 212-400-6699
Service: Food came quickly, but our server was not particularly attentive in a quarter-full restaurant
Setting: Bar area at Craftsteak, reasonably well-spaced tables for a lounge
Compare It To: Craftbar
Must-Haves: Pull-apart rolls, fried oysters, half-steak and fries, ice cream sandwich, cupcake
Cost: $35 includes beverage, tax, and tip
Grade: B+ for the pull-apart rolls, fried oysters, half steak, fries, ice cream sandwiches, and the cupcake
Everything else we tried on the menu: C
The come-on is irresistible. Top Chef's Tom Colicchio (one of my favorite all-time cooks) puts a low-price comfort-food lounge in the bar area at his fancy-pants Craftsteak. He told me himself recently at the South Beach Wine & Food Festival that the half-steak with fries was a great deal: six ounces of dry-aged bone-in strip steak and fries for $14.50. In my not-thin-but-getting-there state this deal seemed to be the best way to practice portion control while eating beef.
The rest of the menu is equally appealing for the same comforting reasons: fried oysters, oyster roast, deviled eggs with country ham, corned beef and cabbage egg rolls, sliders, fried mac and cheese, chicken fried cod and hash browns, lamb spare ribs, grilled cheese with country ham, burgers and hand-cut fries, brisket, sauerkraut, and provolone reuben, Wagyu nachos, meatball, gnocchi, and smoked mozzarella casserole, ice cream sandwiches, and cupcakes.
We were powerless to resist such a menu, so we descended five strong on Halfsteak, determined to take its measure by ordering as much of the menu as we could. Would we walk away comforted to no end or disappointed by the unfulfilled promise of a great concept badly executed? That, serious eaters, is the question.
It turns out the answer is a little bit of both. Halfsteak was half good and half bad. Order wisely and you'll eat really well for a modest sum. Order not so wisely and you will likely end up disappointed.
The Good

Being serious eaters, we are going to accentuate the positive. Though they are nowhere to be found on the menu, the pull-apart rolls are a must-order here. They're impossibly light—crisp on the outside, and tender on the inside. It would not be unwise to order another set of six. They are that good.

Follow the rolls with the fried oysters ($6.50). You get four crisp, greaseless bivalves placed back in their shells topped with smoked cole slaw. Sounds delicious, right? They are.

The corned beef and cabbage egg roll ($6.50) is, to its credit, much more corned beef than cabbage, and its wrapper is light and thin if not quite golden brown.

Lamb spare ribs ($9.50) were slightly fatty, as they always are, but they were nicely charred, had a lovely Greek herb spice rub, and came in a pool of soothing raita.

The half-steak with fries ($14.50) was just like Tom said it would be. The six-ounce bone-in strip steak was cooked slightly more than our requested medium-rare, but it had a proper sear and char and if you gnaw on the meat on the bone you do get a hint of funky, nutty, minerally dry-aging. It's just enough steak if you've had one fried oyster and one of those great pull-apart rolls. If you need a little more savory sustenance, the terrific salty fries will do the trick.

Dessert was two kinds of ice cream sandwiches (each $4.50), one with oatmeal cookies and ginger ice cream, the other peanut butter cookies with caramel ice cream. Both were perfectly executed. The cookies were halfway between crunchy and soft, and the insanely creamy, vividly flavored ice creams were the perfect consistency and texture you want in an ice cream sandwich (no rock-hard ice cream sandwiches allowed). The banana cupcake ($4.50) was just as good. The banana frosting was not cloyingly sweet, and the cake was moist and light. This is the banana cupcake against which all other banana cupcakes will be judged.
The Bad

What you just read was the good part of the meal and the menu. What follows—and I am going to keep this brief—is the bad and the downright ugly. Chicken fried cod ($9.50) was salt-free cod fish sticks; fried mac and cheese ($6.50) was totally forgettable and blah, and that's hard to do given what's in it.

Anything between two pieces of bread should be avoided here: the sliders ($6.50) were dry and mealy, as was the burger ($11.50). Neither patty had the slightest bit of internal moisture. The grilled cheese and country ham sandwich ($11.50) was a greasy disappointment. The brisket, sauerkraut, and provolone reuben ($11.50) had dry slices of brisket on bread that was way too thick for the sandwich.

Wagyu nachos ($13.50) had no discernible Wagyu beef flavor. It did have some dark pellets that suggested they were made out of beef.
Order carefully, and you can have a great, bargain-priced meal at Halfsteak. The pull-apart rolls, the fried oysters, the half steak and fries, and a cupcake or ice cream sandwich comprise a seriously delicious dinner. Just avoid the bad food that held so much promise when the menu was written.
Read more of Ed's reviews.
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20 Comments:
my goodness, that steak photo is amazing! truly fitting this review.. my mouth is watering!
mycherrypie at 12:04AM on 04/01/09
the desserts are amazing here...he has an eye for pastry chefs (Karen DeMasco was the first pastry chef at Craft and she is genius...) but the rest of this menu is a MESS and very poorly executed. Let's face it, even the expensive stuff wasn't all that good or reliable. But Halfsteak is a GREAT idea gone miserably wrong by bad execution....
Deb07 at 1:32AM on 04/01/09
@Ed,
Those nachos do look pretty weak, like something you'd find at a cheap Americanized taco joint. I'm disappointed your double cheesburger was dried out, mine was quite juicy and tasty.
You're dead on with the desserts, however, the peanut butter cookie, caramel ice cream sandwich was just as delicious as it sounded.
The real winner for me, however, was the service at the bar. It was attentive and flawless.
Great meeting you at the Citi Field tasting.
NYC Food Guy at 2:13AM on 04/01/09
I'm not surprised at the quality of the sandwiches. I've tried 'wichcraft several times and in each and every case the place was a major disappointment. The only decent sandwich I've ever gotten there was the meatloaf, and even then, it wasn't great, it just didn't really suck.
chisai at 6:36AM on 04/01/09
I need to amend what I just said. It's not that 'wichcraft sucks, it's that pretty much every deli in the area can make just as good a sandwich as they do, but at considerably less cost. The meatloaf is better than the nabe deli's, but not great.
chisai at 6:41AM on 04/01/09
Perhaps their problem is consistency. Like NYC Food Guy above, I had the dbl cheese burger as well as the sliders from HalfSteak before and both were handsomely charred with a deep beef flavor and as moist and juicy as can be.
fascfoo at 8:33AM on 04/01/09
How much were the pull apart rolls? As good as they look, they look like the butter dinner rolls I can get at the chinese bakeries in chinatown for 2 dollars or less. The steak does look delicious though, how big does a 6 oz steak cook up to?
wonders at 11:08AM on 04/01/09
What NYC doesn't get the housemade S'More? Possibly the only thing with the money here in Craftbar Atlanta.
pksmash at 11:27AM on 04/01/09
I still really want to eat at Craft, or better yet, Tom's Tuesday Dinner (is that still going on btw?) I don't think I will bother with the halfway experiences, as they will be watered down and over priced. I too was seriously disappointed with witchcraft and will never set foot in one again. If I want to pay money to have someone else cook a steak for me, I will do it right, and I will go somewhere that specializes in it, not some knockoff restaurant of a star chef's brand.
simon at 11:29AM on 04/01/09
I ate at Tom's Tuesday Dinner last night. We had an extraordinary meal and a great overall experience. Tom is cooking in plain sight with a small crew. The food was focused, pristeen, and seriously delicious. Lots of ramps and morels because that's what's in season now. I'll post about my meal soon, but I think any serious eater would really enjoy it.
Ed Levine at 11:45AM on 04/01/09
Ed, did you go the normal route in securing your res? Or did you have an inside track? I'm curious about how hard it is for a non vip average joe like me to get in.
simon at 11:49AM on 04/01/09
No, no....the parker house rolls (which is what they are, not "pull apart") are amazingly delicious AND the come to the table after your cocktail for free. They are the single best thing at Craftsteak...the steaks are truly disappointing across the board.
Deb07 at 12:02PM on 04/01/09
I thought parker house rolls had the creases in the middle. That's why I called these rolls pull-apart.
Ed Levine at 12:08PM on 04/01/09
The wagyu nachos made me laugh. Who would be so pretentious to honestly order that? WTF next? Truffle nachos? It's freaking nachos.
Cassaendra at 1:18PM on 04/01/09
I say, that steak shot is perfect!
FrostyGhost at 1:30PM on 04/01/09
Traditionally Parker House rolls do have the 3 sections but they call them Parker House there and Erika says it's Parker House...I'm so confused! I do like "pull apart" better!
Deb07 at 1:32PM on 04/01/09
Erika says it's Parker House dough, I mean
Deb07 at 1:33PM on 04/01/09
First observation: the steak is way overdone
hungrychristel at 2:29PM on 04/01/09
We ate at Craft in Dallas during Thanksgiving. Best meal ever.
twosavoie at 6:34PM on 04/01/09
@chisai, Whichcraft has awesome sandwiches. The bodega you are comparing them to must be in Paris or something because Wichcraft is amazing.
DudeLovesFood at 8:48AM on 04/06/09