PrintTap'd NY, New York City's Bottled Tap Water
New York may contain a lot of dirty things, but tap water ain't one. The self-proclaimed "champagne of waters" is good enough to be bottled by Tap'd, a company that launched last October by Craig Zucker, reports the Los Angeles Times. The 29-year old left the honey business for this.
Gothamist interviewed Zucker in December, and it looks like he's still very much in business, promoting his anti-bottled-water bottled water. It comes from a Brooklyn warehouse that Zucker rents, is then filtered to remove chlorine, "off" colors, and any other weirdness from the pipes, and is finally bottled in New Jersey.
Studies have found that most bottled water is essentially tap water anyways, but does knowing it comes from a faucet you already pay bills for make you want to avoid it? Or does it fill you with New York pride? Tap'd is available in a 24-pack online for $30. Seen it around town much?
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4 Comments:
I've seen this around a bit, and I must admit, I would purposefully not purchase it on principle alone.
grifforama at 4:30PM on 02/25/09
yay, plastic bottles
http://www.ted.com/index.php/talks/capt_charles_moore_on_the_seas_of_plastic.html
foodinmouth at 4:34PM on 02/25/09
The notion of adding to the plastic bottle flood in this world just to drink water I can drink from my tap fills me with despair.
klg19 at 5:55PM on 02/25/09
I don't get why people hate this product so much. Sometimes you need portable water, and isn't it better to use water from Brooklyn than water from Maine or Fiji?
LucaL at 11:17AM on 02/26/09