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Sugar Rush: Understanding Frozen Yogurt at Bloomingdale's Forty Carrots

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Photograph kathyylchan on Flickr

We've written about the Forty Carrots frozen yogurt before, buried inside the Bloomingdale's seventh floor bedding department. But there are still questions. Questions that need to be answered.

Can you get four flavors in one cup? Yes. Is it allowed? Not really. Will they grunt but eventually give in, or smile because you scored with the nice fro-yo lever-pusher? Yes.

There are three permanent daily flavors: plain (like the tart Pinkberry-Fage-esque kind), chocolate, and coffee. The rotating flavors stick to the following schedule:

Sunday: Blueberry
Monday: Mango
Tuesday: Banana
Wednesday: Strawberry
Thursday: Peanut butter
Friday: Raspberry
Saturday: Butter pecan

So technically you can get all four goods from all four nozzles? Affirmative. More yogurt sleuthing, after the jump.

A small is $4.50 and "about ten ounces," they told us—a creamy Everest that would be an XXXL in most other countries and universes. What's awesome/messed-up about Forty Carrots is that everyone seems to get their own, without sharing, and does not consider this weird at all. Beanpole customers, chunkier ones: it doesn't matter. Are they considering it a meal? Well, it's the same weight as a hunk of steak, but with only mid-200s calories!

The portions waver tremendously here, though. A medium is between "12 and 14 ounces," and a large "between 16 and 18." But when you get four flavors, hah. A totally delicious scam. But as with all froyo, it's not the fat-free air food you want it to be. At 25 calories per ounce, a small could range from 225 to at least 300 calories.

Forty Carrots at Bloomingdale's

1000 3rd Ave, 7th Fl, New York, NY 10022 (map)
212-705-2000

9 Comments:

Oh yeaaah, Kathy pushes the froyo envelope. ;)

I want to reiterate what Erin said: a small is GOD. DAMN. HUGE. I couldn't only see eating a whole cup if it were a meal, but I don't find that prospect very appealing. In a way I find it kind of gross (this coming from someone who eats a loooot), but it's good for sharing.

However, it is very tasty. So far the only froyo in the city I would consider eating again.

Is the rotating schedule the same for the Soho Bloomies?

My fiance and I usually split a small. Plain, with melba sauce and/or granola.

@olivialy: Sadly, there's no Forty Carrots at the Soho branch.

Forty Carrots yogurt is the best. It's got the tang of real yogurt, as you pointed out, and it's a little rich without being too much so. I get plain with fresh berries every time, and it's definitely lunch. And definitely small (I actually tell them to stop filling halfway - as good as it is, who the hell can finish that??)

@ Erin: oh lady: http://blondieandbrownie.blogspot.com/2008/08/fro-yo-in-soho.html

Do you really think another Forty Carrots could get past the fro-yo obsessed one? This Sugar Rush is giving her ideas.

Blondie, that link is broken...

But yes. You can totally get frozen yogurt at Bloomie's in Soho. Just go to the small cafe on the 2nd floor.

To clarify, there's no Forty Carrots at the Soho branch, but you can get the same yogurt at Cafe 504 on the 2nd floor! Ah, my head hurts. I need yogurt.

@queensblondie: link is fixed!

Hasn't anyone seen very slender women walking around Manhattan eating buckets of Tasti-d-Lite? And when I was in my late 20s, I was one of those women--just put out a sign that says 'less than 10 (or 20) calories an ounce) charge an exorbitant amount of money for whipped fake stuff and air, and the dieters will come flying! However, I always found that the real caloric effect was higher than advertsied...

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