PrintSugar Rush: Russ & Daughters' Chocolate-Covered Matzo is a Serious Nosh
Decadent isn’t the first word that usually comes to mind when thinking of matzo. Austere is more like it. Nevertheless decadent is a perfect one-word description of the dark-chocolate and toffee-enrobed matzo I scored at Russ & Daughters the other day. It’s so good that it has me pounding my fist on the desk with glee. Who cares if crumbs get in the keyboard. This is surely not your grandmother’s chocolate-covered matzoh. For that matter it’s not my grandmother’s chocolate-covered matzoh, either. She was Sicilian.
I’ve had chocolate-covered matzoh before, but never quite like this. It’s crunchy, sweet, salty and chocolaty. It’s what a Skor bar wants to be when it grows up. And it is a grown-up treat, complete with just a hint of sea salt sprinkled on top. R&D started selling the matzo about a month ago, right before the Jewish holidays, according to Niki Russ-Federman. At $4.50 a half they’re not cheap, but I think they’re well worth it. They come to R&D from a small company called Matzel Toff. “People tend to think of matzoh as something you have to eat out of necessity, so it's a great surprise to have it taste so good. You could eat this any time of day, month or year, not just for Passover.” Amen, sister.
Russ & Daughters
179 E. Houston Street, New York NY 10002 (map)
212-475-8880
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7 Comments:
I've tried matzel toff and it's awesome. i agree it's well worth the cost. you would never know it's matzah based - rather it just tastes like a delicious chocolate dessert.
lbg18 at 8:32PM on 11/03/08
The first time I tried Matzel Toff, I almost fell over. I didn't know I would ever like matzah... and now I crave it.
binnybug at 10:21PM on 11/03/08
Amazing. I love this stuff, a friend of mine makes it for the holidays every year and it's so salty-sweet-delicious.
cakespy at 10:51PM on 11/03/08
I tried it also - a friend gave it to me as a gift. It was so good that I could not stop nibbling on it. I kept going back to the kitchen and breaking off bits until there was no more left. Does anyone know other stores it is carried?
cmadras at 10:15AM on 11/04/08
Really?? I'll have to (begrudgingly) give it a try.
The problem is, every time I go to Russ & Daughters, it's to load up on dried pineapple.
Sweet Freak at 11:28AM on 11/04/08
YES. This is what a chocolate-covered matzoh should be. I've had some good homemade ones, and also the awful waxy kind that come in a certain blue box. I'll have to swing by R&D soon to get my own.
butterface at 1:23PM on 11/04/08
save your money!!! i love R&D, but seriously, this stuff is SO EASY TO MAKE:
http://find.myrecipes.com/recipes/recipefinder.dyn?action=displayRecipe&recipe_id=1553078
whenever i bring this into work i'm the office hero. easy, delicious, addictive, and you'd never know there is matzo in it.
theriskywhisk at 1:52PM on 11/04/08