99 cent pizza
When I was growing up in deepest New York suburbia (Cedarhurst, LI), slices of pizza were fifteen cents. Forty years later you can pay up to $2.50 for a piece of 'za. So I was sent hurdling back to my youth when I passed a sign advertising 99 cent pizza. I couldn't pass up that kind of bargain. I ordered a slice, the Hispanic man behind the counter handed me a fresh, hot slice that needed no reheating. I took a bite. It was perfectly acceptable New York pizza, better than chain except Bertucci's. I started thinking about other food experiences across the country and what they cost. A meal at Masa in NYC costs $350 before drinks, tax and tip. That means for the same price you can get 350 slices of pizza at my new discovery. That means you can have a slice a day for for more than a year for what it ends up costing someone to eat at Masa. I then grabbed a flyer. The name of the place appears to be 99 cent Fresh Pizza. Now that's what I call great marketing, when the promise is in the name. 99 cent Fresh Pizza is at 569 Ninth Avenue (NW corner of 41st St.).
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